A Bustling New Marketplace

On the Flip Side

Selling through the reseller marketplace

Although the Reseller Marketplace was designed for suppliers like wholesalers and manufacturers who want to liquidate excess inventory quickly, some eBay PowerSellers are seizing the opportunity to sell through the Marketplace themselves and beef up their bottom lines.

"If you want to grow, there's only so much you can sell to individual buyers [on eBay]," says Jennifer Canty, co-founder of Dyscern (eBay User ID: dyscern). The Sterling, Virginia, company sells small consumer electronics on eBay, the Reseller Marketplace and its own website. "We tried out the Reseller Marketplace and were really happy with our success. It opened another side of our business and caused a jump in our sales."

In addition to having their businesses vetted just like the big boys before getting the green light to sell through the Reseller Marketplace, sellers pay a one-time setup fee of $199. Other fees include a basic subscription fee of $79 per month for sellers who place auction-style listings only. According to Howard Rosenberg, eBay's director of private marketplaces, auction-style listings have a very high conversion rate, which makes them very attractive to PowerSellers and others. Sellers who wish to place both auction-style and Fixed-Price listings in the Marketplace pay a monthly extended subscription fee of $149. Both basic and extended subscribers also pay listing and final transaction fees: Auction-style listings are subject to a $20 per listing fee and a final transaction fee of 3 percent, while Fixed-Price listings incur a $1 per listing fee and a final transaction fee of 5 percent. --Eileen Figure Sandlin

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