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Hire Learning

Staffing franchises put you in the people business.

The employee of yesterday is gone. With low unemployment rates, fewer college grads and a growing demand for specialized, highly skilled workers, it's an employee-driven market--today, employers with dwindling resources are scrambling to fill positions. in order To sort through complex human resources issues, an increasing number of companies are forging bonds with specialized staffing firms.

"It's become a much more specialized world out there," says Bruce Steinberg, associate editor of Staffing Industry Report (SIR). "In many cases, companies may not have the human resources experience to know exactly what skills they need to reach their business goals. Staffing services have become strategic partners that help their clients reach their goals."

According to SIR, the staffing industry's annual revenues have risen an average of 18.5 percent since 1993, and with forecasts for 1999 at $117.6 billion, the industry shows no signs of slowing. Although specialized staffing represents just a small niche of the industry, the future is bright for segments like technical/IT staffing (which grew 19 percent between 1998 and 1999); medical (12 percent); and professional (22 percent), which includes marketing, accounting and legal staffing.

Many specialized staffing companies choose to grow via franchising; to do so, they need the right franchisees eager to apply their hard-earned sales skills, industry knowledge and contacts. Franchise buyers have a lot to gain as well--with franchisors picking up much of the payroll side of the business in this typically cash-flow heavy industry, the franchisees are free to concentrate on recruiting employees and attracting clients.

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This article was originally published in the October 1999 print edition of Entrepreneur with the headline: Hire Learning.

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