Get in a Silicon Valley state of mind with these three key reads:
- Got a high-tech start-up looking for venture capital? Check out Zero Gravity: Riding Venture Capital from High-Tech Start-up to Breakout IPO (Bloomberg Press, $26.95, 800-233-4830). Internet investment analyst Steve Harmon offers advice on preparing your business plan, approaching and evaluating venture capital firms, and avoiding common mistakes. You'll profit from peeks inside top venture capital firms, interviews with major players and scoop from Internet success stories.
- "In L.A., everyone has a screenplay. In Silicon Valley, everyone has a business idea," writes Po Bronson in The Nudist on the Late Shift: And Other True Tales of Silicon Valley (Random House, $25, 800-726-0600). Bronson, a feature writer for Wired, powerfully conveys the dreams, desperation and determination of high-tech hopefuls yearning for their big break. Far from starry-eyed, Bronson seems to seek the negative in every situation. But the people he writes about are unfailingly positive, and they provide the inspiration here.
- From its title, you'd expect Silicon Gold Rush: The Next Generation of High-Tech Stars Rewrites the Rules of Business (John Wiley & Sons, $24.95, 800-225-5945) to focus on flashy start-ups founded 10 minutes ago and 22-year-old instant millionaires. Instead, Karen Southwick, editor of Upside Magazine's book division, interviews head honchos from companies such as Yahoo! and Cisco. Their valuable lessons show what it really takes to be a high-tech CEO.
ChannelPoint Inc., (888) 454-CHPT, http://www.channelpoint.com
Colorado Springs Gazette, http://www.gazette.com
Dun & Bradstreet, http://www.dnbcorp.com
Economic Development Corp. of Utah, 215 S. State St., #850, Salt Lake City, UT 84111, email@example.com
New Jersey Small Business Development Center, http://www.nj.com/smallbusiness
Orange County Business Journal, http://www.ocbj.comvv
Vignette Corp., (888) 608-9900, http://www.vignette.com
Tom York, firstname.lastname@example.org
Robert McGarvey has covered the tech industry for more than 15 years.