Lighten Up!

Rubbing The Right Way

By Karin L. Henderson

Getting caught up in the stress of life is easy to do--and exhausting. Sure, people can pause to smell the roses. But others prefer to alleviate the weight of the world by getting a massage. Great American Backrub Store franchisees take care of those needy backs and shoulders.

The Clearwater, Florida-based company provides back rubs and stress-reduction products. Customers take a seat while professional massage therapists knead the tension away.

The Great American Backrub Store has locations in California, New York, Texas and Canada, but there's plenty of room to stretch. The company is hoping to expand worldwide and is seeking franchisees with business-management skills and the desire to be actively involved in store operations. Start-up costs range from $118,000 to $188,550.

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This article was originally published in the December 1999 print edition of Entrepreneur with the headline: Lighten Up!.

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