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For more on pricing strategies, check out these titles:

  • How Much Should I Charge? Pricing Basics for Making Money Doing What You Love by Ellen Rohr (Max Rohr, $19.95, 417-753-3998)
  • Power Pricing: How Managing Price Transforms the Bottom Line by Robert J. Dolan and contributor Hermann Simon (Free Press, $40, 800-331-6531)
  • Pricing Strategy: An Interdisciplinary Approach by Morris Engelson (Joint Management Strategy, $50, 800-380-3406)
  • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits by Adrian J. Slywotzky, David J. Morrison and contributor Bob Andelman (Times Books, $25, 212-751-2600)

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Former Apple CEO John Sculley: For Steve Jobs and Bill Gates, Money Wasn't No. 1

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