Liberal doses of Leeza Gibbons and John Tesh telling you who the hottest addition to Hollywood is over the course of too many MTV-filled years have caused you to grow up unable to deny your inner yearning to be famous. But, oh yeah, you can't act or sing, so your chances of doing an E! Entertainment Television promo are getting slimmer by the minute.
Enter your saving grace, the "behind-the-scenes approach": Rather than audition your way to celebrity status, you burn your name into pop culture history by starting a glamorous business. Whether it's a bar Leo has to frequent nightly or a beauty product the hottest London model flies to America to buy, you can reap a lot more than 15 minutes of fame. And if you're lucky, you won't have to wait tables until your time comes.
To offer you a truly objective account of some of these so-called "glamorous" businesses, we took the A.J. Benza approach and searched for the dark side. Turns out even the dark side is enjoyable. Sure, you might not wallow in riches or fame, but rubbing elbows with those who do makes these ventures absolutely fabulous.
Consider a few snapshots from some glam entrepreneurs' daily lives: Amy Sacco, majority owner of Lot 61, a restaurant/bar/lounge in New York City's West Chelsea art district, posing with Victoria's Secret model and lingerie entrepreneur Frederique Van Der Wal for a photo. Jerrod Blandino, CEO of ultra-glam cosmetics line TOO FACED, has a hard time counting the number of stars he's met via his and partner Jeremy Johnson's Irvine, California, start-up. And Jason Lavitt, co-promoter of Makeup, a much talked-about Hollywood club, gets stopped on the street by viewers of E!'s Hollywood Nights special featuring the formerly once-a-month event. (Makeup now travels to Vegas each month, having kicked off the party with its Halloween '99 show.) Sound like your kind of life? Read on.