Where Are The Riot Grrls?

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In fact it is. It is not, perhaps, the kind of accomplishment that bestows celebrity. But then, that's celebrity's problem.

You can look at the magazines in the business section of your favorite newsstand and ask: Where are the riot grrls? How is it that women still have not come far enough to achieve parity? Why are women not taking the business world by storm? Why don't they do what it takes to hop that final hurdle?

Or you can flip the question around and ask what the rest of the world isn't getting about young entrepreneurial women. At last, here is a generation of businesswomen unbroken by discrimination, undeterred by competition, no longer bound by tradition. Will they succeed by traditional standards? Undoubtedly, some will. Some already have. But this generation will also succeed by its own standards, which are more diverse and intricate than money and fame.

These are the riot grrls. Whether we learn to recognize--and celebrate--their achievements will be a measure of our worth, not just theirs.

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This article was originally published in the December 1999 print edition of Entrepreneur with the headline: Where Are The Riot Grrls?.

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