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Where Are The Riot Grrls?

Lots To Learn

In a recent Gallup Organization survey of 1,000 men and women between the ages of 14 and 19, Dr. Marilyn Kourilsky of the Center for Entrepreneurial Leadership at the Ewing Marion Kauffman Foundation in Kansas City, Missouri, found that a majority of young women had an interest in entrepreneurship, but relatively few knew how to actually run a business:

  • 6 in 10 women polled (62 percent) were interested in starting their own businesses, compared to 7 in 10 of the men (72 percent).
  • Only 16 percent of female respondents rated their knowledge and understanding of running a business as good or excellent; 84 percent rated their knowledge as fair to poor.
  • A full 65 percent of female respondents thought it was "very important" for businesses to give back to their communities. Only 2 percent said this was "not at all important."

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This article was originally published in the December 1999 print edition of Entrepreneur with the headline: Where Are The Riot Grrls?.

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