Post Haste

Let Them Eat Chocolate

Forget Y2K. Worry about your sweet tooth.

Anxious about Y2K bugs throwing the world's economy into a tizzy? You're not alone. But by now, it's probably too late to do much about it, save blast off for the moon. Better to just indulge and perhaps, just perhaps, eat that bug into harmless oblivion.

That's right, eat a Y2K bug today. And while you're at it, give away a box of those pesky cybertermites to a friend, colleague or associate. It's easy. Just surf over to The Chocolate Vault (http://www.chocolatevault.com) or to Silicon Valley Confection Co. (http://www.svc2.com). These two firms are craftily cashing in on millennium fears with scrumptious Y2K bugs in a box. Chocolate Vault's 0.8 oz. Y2K bug comes in milk, dark or white chocolate for $1 apiece. Its competitor's 1.9 oz. bug, actually made by Knudsen's Candy, goes for $4.99.

If you don't like to eat bugs, start your last-minute fix-it plans with the Y2K Repair Kit ($14.95) from Toe-Food Chocolates (http://www.toefood.com). The kit, consisting of one large chocolate foot, is a sure bet to "heel" all your Y2K ailments.

Makes perfect sense to us: If the world is going to end on January 1, we might as well go out with chocolaty smiles on our faces.

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This article was originally published in the December 1999 print edition of Entrepreneur with the headline: Post Haste.

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