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Huddle Up! Hey, coach! No, your employees don't need a swift kick in the butt to reach their goals; they just need some personal attention.

By Robert J. McGarvey

Opinions expressed by Entrepreneur contributors are their own.

Most managers just don't know how to coach. They don'teven see development of their people as their responsibility. Butwhen you do develop your employees, they'll be willing to walkthrough brick walls for you. That's how powerful a motivatorcoaching is." So says Jeff Lugerner, a vice president at theGrowth and Leadership Center, an executive development firm inMountain View, California.

How will employees get to their next level of performance?Proactive owners and managers know the only reliable way is toprovide individual employees with a boost by offering thecoaching--disciplined, one-on-one counseling--they need to learnthe path to take and the how-to of overcoming the obstaclesthey'll find along the way.

What's more, today's low unemployment rate means youhave to do something to help your employees because you probablycan't hire new ones--"at least, you can't do iteasily," says Janelle Brittain, executive director of DynamicPerformance Institute, a consulting firm in Chicago thatspecializes in coaching and team-building. So if you want betterworkers, nowadays you've got to help make them yourself.