Simply Irresistible Follow these advertising dos and don'ts to draw customers in.
By Kim T. Gordon •
Opinions expressed by Entrepreneur contributors are their own.
When creating successful print and online advertising, less is definitely more. Too often, entrepreneurs stuff ads full of elements that can actually torpedo their chances of success. With virtually every advertising environment cluttered with ads all screaming for attention, today's cheek-by-jowl marketing environment mandates a clean, clear approach to content.
Even readers who are truly engaged are scanning quickly. Which ads get skipped over? The ones with these flaws produce the poorest results:
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