Straight To Video

What's In A Name?

Everything when buying a franchisee.

A majority of franchisees said name recognition was the number one advantage to owning a franchise, followed closely by support.

1. Name recognition

2. Support

3. Knowledge/expertise

4. Advertising

5. Buying power

Source: U.S. Trust Survey of Affluent Americans

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This article was originally published in the December 1999 print edition of Entrepreneur with the headline: Straight To Video.

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