Straight To Video

What's In A Name?

Everything when buying a franchisee.

A majority of franchisees said name recognition was the number one advantage to owning a franchise, followed closely by support.

1. Name recognition

2. Support

3. Knowledge/expertise

4. Advertising

5. Buying power

Source: U.S. Trust Survey of Affluent Americans

« Previous 1 Page 2

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the December 1999 print edition of Entrepreneur with the headline: Straight To Video.

Loading the player ...

4 Behaviors You Never Want to See in a Leader

Ads by Google

Share Your Thoughts

Most Shared Stories

1
How to Become a Millionaire by Age 30
2
The 4 Essentials to Starting a Company Whether You Have Money or Not
3
10 Things That Set Entrepreneurs Apart From the 9-to-5 Crowd
4
Want Media Attention? Target Trades First
5
The Two Words Steve Jobs Hated Most