Watching sports. Helping young people. Making money. If those are three of your favorite things, opening a Collegiate Sports of America (CSA) franchise may be right up your alley. Started in 1982 by Jeff Duva, CSA is a college recruiting service where franchisees work as liaisons between college recruiters and high school and junior college students, scouting young players in their territories and marketing them to college programs all over the country.
But CSA's bread and butter isn't the superstar athlete. It's the other 98 percent of kids who need the promotion and exposure that CSA offers through its recruiting Web site (http://www.csasports.com) and partnerships with CBS-Sportsline and the Associated Press. PrepStar Magazine, CSA's football and basketball recruiting publication, has also helped make CSA a recognizable name in the sports biz.
Franchisees jump into the game quickly after two days of intensive training, in which they're taught NCAA recruiting rules and take on real appointments with athletes and parents. Start-up costs range from about $16,000 to $40,000. Currently, 11 franchises operate in eight states.
The greatest reward? According to CSA director of sales and marketing Roy Reeves, "You have a personal incentive to get these kids scholarships and opportunities to play at the next level. When a kid calls you and says 'I got a scholarship to this school,' it's very nice to hear."