Someone else always beating you to those million-dollar ideas? Well, get ready for another one of those head-smacking, `I should've thought of that!' experiences.
The "Next Big Thing" is the holy grail of
entrepreneurship--recent history is teeming with entrepreneurs
embarking on quests to create the next McDonald's or build a
better Microsoft. People allude to it, promise it, hawk it--but
rarely hit it. Here are a couple of our votes for the elusive,
enticing Next Big Thing:
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This article was originally published in the January 2000 print edition of Entrepreneur with the headline: Whatever Lights Your Bulb.
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