Gettin' Jiggly With It

Time To Gel

When you walk into a Food 4 Less, Vons or other large West Coast chain grocery store these days, you can find any number of the 45 products (including flan, parfait and pudding) Sobrino sells. With projections for 2000 sales for all her companies (LuLu's Desserts and Fancy Fruit Corp., consolidated under Mexico & Westside Connection Corp.) at $12 million and predictions for $30 million by 2002, Sobrino can exhale, spend plenty of time watching television and doing homework with her daughter Monica, now 12. And she can even get some work done, though it's usually after midnight. "I don't sleep a lot," admits Sobrino. And she has plans to soon move LuLu's into a 70,000-square-foot location in Rancho Santa Margarita, California.

Sobrino, who speaks at schools and organizations about entrepreneurship, knows dedication is what separates winners from losers. "I'm a strong woman--what can I tell you?" quips Sobrino. "I enjoy my company, customers and my 100 employees so much now because I fought hard for them."

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This article was originally published in the January 2000 print edition of Entrepreneur with the headline: Gettin' Jiggly With It.

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