Gettin' Jiggly With It

I'll Take Those Odds

No business is a guaranteed success. As an entrepreneur, you face not only financial peril, but stress that would put most 9-to-5ers out of business--and not all of you make it. Of course, the greater the odds, the greater the payoff, and these are the stories of those of you who prove it.

The Matchup: The Ent. vs. The Odds

Since she was a tot, Maria de Lourdes Sobrino saw red, white and blue when she dreamed big. Bringing with her an indomitible spirit, entrepreneurial dreams and a product from her native Mexico that couldn't be found in U.S. markets, she knew she could find a niche.

Sobrino was launching an untried product--ready-to-eat gelatin--that even giant Jell-O wouldn't attempt for another 10 years. Family and consumers alike had no idea what she was trying to do, and a roller coaster of debt nearly added her to the business failure rate.

"At the beginning, my family in Mexico really felt I was crazy." --Maria de Lourdes Sobrino

The Outcome

LuLu's Dessert Factory, a favorite in large grocery chains, grossed $9.2 million last year and predicts $12 million in 2000 and $30 million by 2002.

Contact Source

LuLu's Dessert Factory, fax: (714) 372-3137,

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This article was originally published in the January 2000 print edition of Entrepreneur with the headline: Gettin' Jiggly With It.

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