Heat of the Moment

Investing In The Future

Any number of elements could explain why franchised centers that either tutor children in basic subjects or offer attention-grabbing activities in subjects like science and art are quickly multiplying. Columbine-induced fear has highlighted the need to get children every bit of extra attention--or else. And the bar for college-worthy SAT scores is getting higher. According to Jerry Wilkerson, president of Chicago-based franchise executive management search firm Franchise Recruiters Ltd., "We're not going to be able to build enough of these facilities in the next three to five years to handle the market. When [children's educational] franchises open, they're completely subscribed. People go on a waiting list as soon as they hear a place is being built." To satisfy demand, expect to see more centers opening in storefront locations, offering special-emphasis learning, such as computer training.

And since the trend dictates that learning prevails over play, the Sylvan and Huntington Learning Centers of the world are attractive franchise options for educators who need a break from public schools.

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This article was originally published in the January 2000 print edition of Entrepreneur with the headline: Heat of the Moment.

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