This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Catch The Wave How to harness the Internet and find a franchise that's right for you

By Todd D. Maddocks

Opinions expressed by Entrepreneur contributors are their own.

Whenever I commit myself to researching on the Internet, therecomes a bleary-eyed moment when, after spending a good portion ofmy youth watching my processor choke down animated banner ads, Ithink, "If this is surfing, then why am I numb from the waistdown?"

Yes, I've spent days reviewing hundreds of Web sites dealingwith franchising. My quest: to use the power of the Internet toaccess four-star franchising information. After all, we know thatthe Internet has forever changed franchising and will continue todo so into the next century. But can it change a potentialfranchisee's attempt to find, buy and operate the perfectfranchise?

At first, I was amazingly unsatisfied with the results of myquest.