Mac Is Back

#5 Jiffy Lube International

By Nichole L. Torres

Encouraging start-ups: An array of financing is available to franchisees. While the franchisor plans to have some programs in place, it is looking for ways to extend those opportunities to women and minorities.

Recent achievements: Pennzoil, Jiffy Lube's parent company, recently merged with Quaker State, adding 600 Q-Lube franchises to the family. By early 2000, all Q-Lubes should be rebranded under the Jiffy Lube flag.

Next year's goals: Plans to drive into new territories throughout Canada and Puerto Rico are on Jiffy Lube's agenda. On the domestic front, they hope to position themselves as "America's choice for convenient car-care maintenance," says president Marc Graham.

In 10 years: To keep up with customer satisfaction, Jiffy Lube continues to monitor the changes in the car industry. They'll modify their services based on the evolution of the automobile. They're also looking to motor their way overseas into Europe and possibly Asia.

Communication is key: The Jiffy Lube Association of Franchisees is the benchmark of the company's communication system. Individual committees provide feedback to decision makers at the company's Houston, Texas, headquarters on improving the system and, most important, the bottom line.

Standout savvy: Jiffy Lube is consistently involved with the Women's Advisory Board of the National Car Care Council, which encourages young women to go into the traditionally male careers in the automotive industry. Combining that with its Kids in Back air bag safety campaign, Jiffy Lube aims for a bright future for customers and entrepreneurs alike.

Karen E. Spaeder is a freelance business writer in Southern California.

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This article was originally published in the January 2000 print edition of Entrepreneur with the headline: Mac Is Back.

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