"Small businesses don't fully appreciate the importance of privacy statements, and every Web site needs to have a comprehensive, thoughtful privacy statement," says Frey.
Privacy statements can be very broad-based and general. They're simply there to inform your customers that you don't intend to sell their personal information for profit to any third-party and that they are free to remove their names at any time from a mailing list they may have signed up for on your Web site. (For additional information on privacy and the Internet, see our May 1999 "Net Profits." You can find it at http://www.entrepreneur.com)