E-Business Busters

Myth No. 4: It's too late to get on the Web.

Although many entrepreneurs might be led to believe they've missed the Internet boat, it's still not too late to jump on.

"The reality of it is that we're in the dawn of the Internet age," says Forrester's Rutstein. "There's a lot more to come."

While Rutstein says there's no way to know exactly how the Internet will grow in the years to come, two things are certain: Bandwidth will explode, making it easier and faster for people to buy products and services on the Internet; and the Internet will become more popular all arond the world in the next few years, making it a major form of global commerce. And that's no myth.

Contact Sources

Forrester Research, http://www.forrester.com

Patricia Seybold Group, (617) 742-5200, http://www.psgroup.com

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Melissa Campanelli is a technology writer in Brooklyn, New York, who has covered technology for Mobile Computing & Communications and Sales & Marketing Management magazines. You can reach her at mcampanelli@earthlink.net.

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This article was originally published in the January 2000 print edition of Entrepreneur with the headline: E-Business Busters.

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