Needful Things

Business ethics

By Robert McGarvey

Business ethics and dealmaking don't have to be like oil and water. If being an ethical member of the community is one of your priorities, feast on some substantial food for thought in the business ethics section (http://www.us.kpmg.com/ethics) of KPMG LLP's Web site, where the goodies include a white paper on avoiding the myths about business ethics and another on the how-tos of measuring business ethics. None of this is light reading, but it's indispensable for any entrepreneur who's bent not on making the quick deal but on building a company of lasting import.

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This article was originally published in the January 2000 print edition of Entrepreneur with the headline: Needful Things.