The Dating Game

Mix And Match

Want to get in on the dating game? Even an unrelated, existing business can undergo a love injection. For instance:

  • The Uptown Valet not only cleans customers' clothes but also adds romance to their lives. This Washington, DC, dry-cleaning service posts photographs of single clients on a wall for anyone searching for that special someone.
  • When Nancy Slotnick founded Drip, a coffeehouse franchise based in New York City (where Starbucks can be found on virtually every corner), she decided to compete with the giant by serving up love along with coffee. Drip patrons can sift through more than 26,000 personal ads placed in loose-leaf binders, selecting people through a numbered code. The staff arranges blind dates by phone. Dates are held at Drip, so if the match doesn't work out, the lovelorn can at least enjoy a good cup of java.

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This article was originally published in the February 2000 print edition of Entrepreneur with the headline: The Dating Game.

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