Keep in Touch

Yes, prospective customers really do want to hear from you--so follow up.
This story first appeared in the March 2008 issue of Entrepreneur. To receive the magazine, click here to subscribe.

More than 50 percent of consumers are open to receiving an interactive follow-up when they're interested in a company. Sixty-six percent of men in the 35 to 44 age bracket are interested in follow-ups--making them the most interested in follow-ups. More than 50 percent of female consumers 18 to 24 would like a follow-up e-mail after they've expressed interest in a company. Forty-five percent of U.S. consumers prefer an e-mail personalized to their needs, while 28 percent prefer an e-mail with general information and 6 percent prefer a text message.

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