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Get The Scoop

Next Step

  • The Market Research Toolbox: A Concise Guide for Beginners (Sage Publications), by Edward F. McQuarrie.
  • Check your local municipal or college library for the American Marketing Association's Green Book, an international directory of marketing research companies and services, that includes an addendum of focus-group facilities.

Contact Sources

Castle Hill Consulting, (973)984-0556,

Sapient Corp., (312) 640-4450,

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Gwen Moran is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).

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This article was originally published in the February 2000 print edition of Entrepreneur with the headline: Get The Scoop.

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