Better With Age

Slow And Steady

Young spent $60,000 to launch his product line--and that covered production, sales, marketing, and patent costs. Though he believes he's been held back due to limited funds, more money wouldn't have solved his problem. He needed a track record before buyers had confidence in his staying power.

Don't get discouraged if sales start out slow. That doesn't mean buyers don't like your product; it may mean that you just haven't proven you're going to be around for awhile. Show them longevity, and you'll see buyers start looking at you with a whole new attitude.

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This article was originally published in the February 2000 print edition of Entrepreneur with the headline: Better With Age.

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