Feet First

DC Shoes skateboarding footwear
This story first appeared in the March 2000 issue of Startups. To receive the magazine, click here to subscribe.

Worn by club kids, hip hoppers, rock stars and fashion models--not just the hard-core skateboarders they were crafted for--DC Shoes Inc.'s line of technical skateboarding footwear incorporates comfort, distinction and innovative design. Skaters can rip down ramps and handrails without a major shoe-thrashing, thanks to protective lace loops and abrasion-resistant toe-caps. Made to last session after session, DC Shoes' latest line features shock-absorbing heel air bags, a pill-pattern sole grip, foam-padded mesh tongues and other innovative details designed to withstand bouts of constant friction and achieve a high-performance ride. Visit http://www.dcshoecousa.com for the 411.

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