Don't Go Changing

Pushing Moderation

No one can escape change completely, and it would probably be fatal for any entrepreneur to try. The trick is in realizing when additional change will really improve opportunity and when it will damage a company by overstressing it.

Huntsman says it's all in knowing what your company is truly good at, and distinguishing between that core concern and the details of how it performs its work. "You can change the way you do things," he observes, "but you can't change who you are."

Contact Source

Huntsman Architectural Group, (415) 394-1212, dhuntsman@huntsmanag.com

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This article was originally published in the March 2000 print edition of Entrepreneur with the headline: Don't Go Changing.

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