Weave Your Web

Tools for boosting your web presence
This story first appeared in the May 2008 issue of Entrepreneur. To receive the magazine, click here to subscribe.

In February, Microsoft Office Live Small Business launched new features and revamped others, helping not-so-tech-savvy entrepreneurs get online, reach customers and then manage it all. Set up an e-mail marketing campaign (free while in beta) or use AdManager (now out of beta and featuring pay-per-click pricing) to launch a keyword advertising campaign across the Windows Live and Ask.com networks. Retailers can set up e-commerce on their websites or sell through eBay with the Store Manager tool ($39.95 a month); however, OLSB must host the site to use this feature.

Aside from Homestead.com's Storefront e-commerce solution (starting at $24.99 a month), Homestead offers three advertising options. SearchLight (starting at $30 a month) is a comprehensive keyword advertising service, and it doesn't require a Homestead-hosted site. Similar to the Yellow Pages, Homestead Directory ($99 a year) lists businesses in various categories--and sees thousands of visitors a day. And the brand-new Local Listings service ($99 a year) is for listing local businesses on sites like Google Maps, Superpages.com and Yahoo Local.

Yahoo Small Business' services are broken down by need so you get exactly what you pay for: web hosting, e-mail, e-commerce or advertising. Yahoo Merchant Solutions (starting at $39.95 a month) lets users manage up to 50,000 products and streamline shipping with UPS Online Tools.

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