In 1996, Mark Zisek and Roger Kung came up with a great idea for a new company. The partners, both age 35, founded Yardley, Pennsylvania-based Home-to-Home to sell a system that allows frequent movers to quickly and easily alert organizations of their new addresses. The system lets a person fill out a single change-of-address form indicating which organizations should be notified about an address change, including magazines, catalogs, alumni associations, frequent-flier programs, and book and record clubs. At the outset, Home-to-Home focused on the Philadelphia area and a few other test markets, but launched its nationwide expansion in early 1997.
Problem was, the Web site they created to sell and promote Home-to-Home's services was all wrong.
Melissa Campanelli is a technology writer in Brooklyn, New York, who has covered technology for Mobile Computing & Communications and Sales & Marketing Management magazines. You can reach her at firstname.lastname@example.org.