This Old Site

Is your Web site more "fixer-upper" than cutting edge? Well, here's how to fix it up.

In 1996, Mark Zisek and Roger Kung came up with a great idea for a new company. The partners, both age 35, founded Yardley, Pennsylvania-based Home-to-Home to sell a system that allows frequent movers to quickly and easily alert organizations of their new addresses. The system lets a person fill out a single change-of-address form indicating which organizations should be notified about an address change, including magazines, catalogs, alumni associations, frequent-flier programs, and book and record clubs. At the outset, Home-to-Home focused on the Philadelphia area and a few other test markets, but launched its nationwide expansion in early 1997.

Problem was, the Web site they created to sell and promote Home-to-Home's services was all wrong.


Melissa Campanelli is a technology writer in Brooklyn, New York, who has covered technology for Mobile Computing & Communications and Sales & Marketing Management magazines. You can reach her at mcampanelli@earthlink.net.

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Melissa Campanelli is a technology writer in Brooklyn, New York, who has covered technology for Mobile Computing & Communications and Sales & Marketing Management magazines. You can reach her at mcampanelli@earthlink.net.

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This article was originally published in the March 2000 print edition of Entrepreneur with the headline: This Old Site.

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