Lighter Than Air

Ultra-portable notebook MSI X-340 aims to blow away the Air.
This story first appeared in the September 2009 issue of Entrepreneur. To receive the magazine, click here to subscribe.

Mere portability isn't enough for most entrepreneurs. We want to carry everything but feel as if we're carrying nothing--and look cutting-edge while we're at it.

That's why ultra-portable laptops are all the rage. They're as light and thin as a notebook (the kind people used to write in), and as sleek and shiny as a large sushi knife. For a while, there have been only two real objects of ultra-lust: Dell's Adamo and--the gizmo that really got everyone salivating--Apple's $1,500 MacBook Air.

Now, MSI Computer has given us one more--and at a much lower price. The MSI X340 notebook PC weighs in at just under the MacBook Air's 3 pounds and is barely more than three-quarters of an inch thick. It has a 13.4-inch screen with HD 1366x768 resolution LCD and HDMI video input. It comes loaded with Bluetooth and Wi-Fi, and you can add mobile broadband if you like.

The X340 is also the first laptop to use Intel's Ultra-Low Voltage CPU, cutting its power draw to as low as one-sixth of a similar PC's. This power feature really has tongues wagging, but we're more excited about the reduced draw on our wallet: At around $800, it's much lighter than . well, you know.

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