Even More in Sync

Ford gives its popular Sync platform an upgrade.
This story first appeared in the March 2010 issue of Entrepreneur. To receive the magazine, click here to subscribe.

Ford's latest lineup of tech-friendly vehicles boasts updates to the carmaker's popular Sync platform. Designed to interface with Bluetooth-enabled phones, USB memory sticks, iPhones and MP3 music players, Sync lets busy business users plug disparate devices into the dash and create a rolling digital office space.

I took a peek at the newest Sync offering in the lean-and-green 2010 Ford Fusion hybrid, a reliable sedan that has Sync as a standard feature. Equipped with Sync, but no navigation panel, the car was still able to provide me with turn-by-turn directions--along with the news/weather/traffic troika--through a new program called Sync Services. Offered free to Ford customers who buy Sync-enabled vehicles, Sync Services uses the driver's mobile phone as a sort of modem to connect to its wealth of online information. With my BlackBerry tapped wirelessly into the Fusion, I could call up the services using the voice-recognition button on the steering wheel and a few simple commands.

Voice recognition also made it easy to place hands-free speakerphone calls to contacts from my phonebook, which I was able to load into the Sync computer once I paired the phone via Bluetooth. Sync Services offers a streamlined and affordable way to access navigational features without a fancy nav panel while still maintaining the core Sync elements--including steering-wheel-button access to satellite radio, MP3s and speakerphone calling.

View Comments (0)

Related Articles