Tech, Yes

Computer Training

As you're speeding along on the Net, you may not realize how much opportunity lies in those putt-putting behind you as you leave them in the dust. A 1998 survey by the American Society for Training and Development identified an increased need to provide computer-skills training as the most significant human resources trend today, with 90 percent of respondents citing IT training as an area of increasing importance.

"I think there's always room for more [computer-training businesses]," says Marnie L. Pehrson, president of the International Association of Computer Professionals and founder of Computer Enhancement Systems Business Consultants, a Web site development company in Ringgold, Georgia. "Up until the year 2003, for every 10 technical people needed, there are only going to be seven available. There aren't enough [people trained] to meet the technical needs of the world right now."

The rapid pace of technological change is the biggest obstacle cited by 72 percent of the survey respondents-and therefore the biggest area of opportunity for entrepreneurs. With so many organizations finding it hard to keep up with changing technology, training in this area is in increasing demand. Potential clients include executives at large corporations in need of training, entrepreneurs who don't have their own in-house training departments, and individuals who want to improve their skills in order to compete in the job market.

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This article was originally published in the November 1999 print edition of Entrepreneur with the headline: Tech, Yes.

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