Tech, Yes

Internet Opportunities

You don't have to be a pirate of Silicon Valley to find success in the computer world. Today it's all about the Internet. As more businesses move to the Net to expand their customer base, there is high demand for Internet companies to help set up and market these virtual storefronts. A study conducted by the Center for Research on Electronic Commerce at the University of Texas in Austin shows that the impact of the Internet on the nation's economy exceeded $301 billion in revenues and accounted for more than 1.2 million jobs in 1998.

"It's a good time to get into [e-commerce,] simply because the market is growing so quickly," says Rosalind Resnick, co-author of The Internet Business Guide (Macmillan Publishing, $25, 800-858-7674) and president of NetCreations Inc., a New York City provider of opt-in e-mail marketing services. "The great thing about the Net is that there are almost no barriers to entry. You can just put up a Web site and start selling products and services online."

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This article was originally published in the November 1999 print edition of Entrepreneur with the headline: Tech, Yes.

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