That's Outrageous!

Spam It Up

Perhaps the most obnoxious online guerrilla marketing technique is spamming. So why are thousands of people actually signing up to receive e-mail advertisements at the BonusMail Web site (

"[With] BonusMail, consumers turn the tables on direct marketers, controlling the volume and type of e-mail offers they receive," says 27-year-old Steve Markowitz, CEO and co-founder of Intellipost Corp., the company behind BonusMail. In return for reading e-mail ads, BonusMail users receive points good for frequent flier miles and free products.

Strategic partnering is a big part of Markowitz's guerrilla marketing attack. Its board of advisors includes three of the world's largest direct marketing agencies. This year, he'll team with ISPs and free e-mail providers. The result? Intellipost has nearly 2 million users and has raised millions of dollars in venture capital.

« Previous 1 2 3 Page 4 5 6 7 Next »
Loading the player ...

3 Keys to Getting Better, More Restful Sleep

Ads by Google

Share Your Thoughts

Connect with Entrepreneur

Most Shared Stories