A Marketer Coaches Online Daters on Personal Branding A marketing expert turns her skills to the dating scene with a website that advises love-seekers on how to impress.
By Jennifer Wang •
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Entrepreneur: Laurie Davis, former Fortune 500 marketing consultant and founder of eFlirt Expert, a coaching service for online daters.
"Aha" Moment: One of her marketing clients got burned in the Madoff financial scandal, and Davis saw the writing on the wall. Then it hit her: Online dating was the same thing as a personal branding campaign. "The skills I had built up about key messages and target audiences and e-mail conversion rates were perfect for this," she says.
What Possessed Her: An early adopter of online dating, Davis has been facilitating matches and makeovers since she uploaded her first profile in 2000. "One of my friends is even getting ready to buy a ring," she says. "I love to help make a match, and I realized not a lot of help for online daters existed."
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