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The Rebirth Of Business Opportunities

How regulations and smarter consumers have changed the face of opportunity offering

Buying a business opportunity is an exciting proposition. A smart, prepackaged start-up kit for a homebased business is just the financial boost a lot of Americans are looking for these days. Enormous corporate layoffs have thrown thousands of people into a tight job market, and sooner or later many of them will look for ways they can do something they've always wanted to try: own and run their own businesses.

The term "business opportunity" refers to a variety of packaged business programs--generally less expensive than full-blown retail franchise businesses--that enable investors to begin their own businesses. For many, a business opportunity is the most available and attractive entry gate to the pleasures and challenges of entrepreneurship.

The business opportunity community is poised for growth in 1996. Sellers who understand this market--and are clever enough to manage the legal difficulties associated with selling business opportunities--will ride an unprecedented wave of small-business development.

Both buyers and sellers face challenges in the business opportunity marketplace. If you're considering buying a business opportunity, be sure to find a program that fits your personal needs, evaluate the opportunity with sufficient care and a working knowledge about business opportunity investing, and negotiate your purchase in a fashion that will protect your financial investment.

Business opportunity sellers, on the other hand, must create a program that will meet an investment need in the marketplace, invest in system support so that customers have somewhere to turn when they apply the practical elements of the business, and comply with the confusing patchwork of state and federal business opportunity laws.

The future of business opportunities--and the shape of smaller, homebased business development in this economy--will be largely determined by the way in which buyers and sellers handle these challenges.

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This article was originally published in the June 1996 print edition of Entrepreneur with the headline: The Rebirth Of Business Opportunities.

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