The Future Of Franchising . . . Today! Five trends that will carry franchising into the 21st century
By Andrew A. Caffey •
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It is the question most asked by small-business investors:"What's hot in franchising today?"
Everyone knows a franchising success story; they have becomepart of our cultural history. Ray Kroc and Colonel Sanders long agoelevated the idea of franchise success to the level of popularmyth. Not only were they spectacularly successful in creatingMcDonald's and Kentucky Fried Chicken, respectively, they alsomade millionaires of the hundreds of people who invested early intheir promising franchising programs.
But what in franchising is new and hot now? And how does someoneinterested in the special advantages of owning a franchisedbusiness find the programs that are new and promising?
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