Finding A Competitive Pricing Strategy For Maximum Profits

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These books can provide additional guidance on pricing decisions and issues: The Pricing Decision: A Strategic Planner For Marketing Profit, edited by Daniel T. Seymour (Probus Publishing Company).

Market-Oriented Pricing Strategies for Management, by Michael H. Morris

and Gene Morris (Quorum Books).

Pricing for Results, by John Winkler (Facts on File Publications).

How to Prepare a Results-Driven Marketing Plan, by Martin L. Bell (Amacom).

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