Entrepreneur's Business Travel Awards 2012

Greensboro's International Civil Rights Center & Museum makes history interactive.
Greensboro's International Civil Rights Center & Museum makes history interactive.
Photo© Mark Herboth
Large City: Boston
Midsize City: Austin, Texas
Small City: Greensboro/Winston-Salem, N.C.

Small City: Greensboro/Winston-Salem, N.C.
The Proximity Hotel is just off the highway in Greensboro, but if you came across it in, say, San Francisco or London, you'd be equally thrilled. With its house-made duck-confit hash, social areas on each floor and artist-in-residence program, it's a property that plays far bigger than its market size.

So, too, does Greensboro/Winston-Salem. The area combines a rich commercial history with a broad-based economy. Vicks VapoRub and Krispy Kreme donuts were conceived here, as were Wachovia and Hanes. Local biopharmaceutical firm Targacept is developing medications to help treat Alzheimer's and Parkinson's diseases.

"I came from New York and thought, I'm coming to a sleepy place, but I found out that it's anything but sleepy," says John Ryan, president of Greensboro's Center of Creative Leadership. "People spend time with us, experience the area and say, 'I need to look at this place more closely.'"

The sophisticated work force supports culture that's unparalleled for a market of this size. A visitor might choose from an original production at the Triad Stage; a gallery opening on Winston-Salem's Trade Street; or a Wake Forest basketball game. The University of North Carolina School of the Arts fills the calendar with shows and recitals, while the biennial National Black Theatre Festival attracts more than 60,000 visitors.

Challenging golf courses dot the leafy landscape. The restaurant scene is thriving. And flying out of the tranquil Piedmont Triad International--perhaps on a nonstop to Chicago, New York, Dallas or Miami--feels like having access to a private terminal.

Proximity Hotel
Photo courtesy of Proximity Hotel

Where to stay: Proximity Hotel. A first-class staff is eager to cater to business travelers at this 147-room property, well-positioned between downtown Greensboro and the airport. Power breakfasts at the Print Works Bistro are a local staple. (704 Green Valley Road, Greensboro; proximityhotel.com)

Lucky 32 Southern Kitchen
Photo courtesy of Lucky 32 Southern Kitchen

Where to eat lunch: Lucky 32 Southern Kitchen. Who says delicious Southern food can't be served in an upscale setting? Lucky 32 has been doing it for two decades, pan-frying chicken and sautéing fresh collard greens for the business crowd. If you want to cross paths with one of Greensboro's corporate honchos, this is your place. (1421 Westover Terrace, Greensboro; lucky32.com)

Meridian
Photo courtesy of Meridian

Where to eat dinner: Meridian. With white tablecloths and a painted cement floor, Meridian is both uptown chic and downtown cool. The menu of locally sourced ingredients, such as duck with mashed sweet potatoes, changes daily. Want your local contacts to know you've done your homework? Bring them here. (411 S. Marshall St., Winston-Salem; meridianws.com)

1618 Wine Lounge
Photo courtesy of 1618 Wine Lounge

Where to meet for drinks: 1618 Wine Lounge. In just over a year, this sophisticated bar on the edge of the manicured Old Irving Park neighborhood has become a gathering place for an influential group of Greensboro professionals. They come for the quirky wine list and craft beers, solicitous service and acoustics that allow for quiet conversation on even the busiest night. (1724 Battleground Ave., Ste. 105, Greensboro; 1618concepts.com)

The Guilford Courthouse National Military Park
Photo courtesy of The Guilford Courthouse National Military Park

Three extra hours: At Old Salem, an 18th-century Moravian village is populated by performers re-creating colonial life. The Guilford Courthouse National Military Park immortalizes a major British victory in the Revolutionary War. Greensboro's International Civil Rights Center & Museum has transformed the site of the 1960 Woolworth lunch-counter protests into a series of interactive displays; lecture halls and a range of smaller spaces make it an ideal site for corporate seminars, board meetings and diversity training.

 
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Bruce Schoenfeld is the wine and spirits editor of Travel + Leisure as well as an award-winning author and television writer. His wine-, food- and travel-writing has appeared in publications such as Gourmet and Food & Wine.

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