📺 Stream EntrepreneurTV for Free 📺

How to Choose the Right Host for Your Website Look beyond price and determine which of many possible hosting options fits your website's needs.

By AJ Kumar

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

There are thousands of web hosting companies -- the services that essentially connect your site to the internet. So how does an entrepreneur choose the one that's right for his or her business?

To ensure that your hosting company supports your business needs and doesn't create unnecessary hurdles to your website's success, you first need to understand the major types of hosting. Then, consider some basic criteria to help choose the best plan for you.

Types of web hosting plans: As you begin shopping for a web hosting plan, you'll encounter a number of different types, including the following options:

Individual plans. These are the most affordable options. As an example, HostGator's introductory package starts at just $3.96 a month for a three-year package. Typically, these plans provide hosting support for a single domain only and may limits the features, bandwidth and data storage. So, they are often best suited to beginning webmasters who don't anticipate significant traffic or special needs for their websites.

Related: 3 Simple Tools for Building a Website Fast

Dedicated servers. Individual plans are sometimes referred to as "shared hosting plans" because they share space on hosting servers with other webmasters. When webmasters outgrow the features made available through these limited plans, they will need to upgrade to ones that grant companies their own servers.

These plans will cost more, with Hostgator's offerings beginning at $139 a month, for instance. If you anticipate growing to a size that eventually requires this upgraded option, be sure to choose a hosting provider that offers both types of plans and allows for account transitions.

Reseller accounts. Reseller hosting occupies a special niche between individual plans and dedicated server arrangements, allowing clients to set up multiple individual plans within a single account. Reseller plans typically cost between $10 and $20 a month and are best suited for businesses that anticipate running several small websites.

What to look for in a hosting plan: Once you've decided on the type of hosting plan, consider these issues in choosing a specific provider:

Cost. While it's important to look for a hosting provider that offers reasonable rates, avoid free hosting programs entirely, as they may be unreliable and their low costs are often subsidized by required on-site advertisements.

Related: What You Can Do If Your Web Service Provider Goes Down

Customer reviews. Customer reviews can be an excellent resource in evaluating web hosts because any fly-by-night host can put up a professional-looking sales page and make bold promises. Search for multiple reviews from current or past customers because a single positive review could have originated from the company's own marketing department.

If you'd like a shortcut here, pay close attention to HostGator, Bluehost and 1 and 1, which all tend to garner positive recommendations from clients.

Customer support. Whether you're a beginning webmaster or a more experienced digital business owner, you'll want a dependable customer support team behind your web hosting plan. Things can and will go wrong on your website's backend, but getting support when you need it can go a long way toward minimizing any potential damage to your business.

Look for companies that provide 24/7 phone support, email access and online chat. Before committing to a plan, test out each of these features to get a feel for how well your needs will be met.

Storage and bandwidth allowances. As more hosting plans begin offering unlimited disk space and bandwidth, this may not be a concern for your business. But it's still important to be aware of any limitations to ensure that your plan has enough space for your website to operate effectively.

Script support. One final consideration is the hosting company's built-in support for popular web scripts. Say, for example, you want to run WordPress on your website. Some hosts offer built-in script packages that make the installation of this popular blogging platform a breeze. Other hosts limit the number of MySQL databases that can be created, which you'll need to run WordPress and other programs.

Related: 5 Ways to Communicate Better With Software Developers

AJ Kumar

Entrepreneur Leadership Network® Contributor

Digital Maestro

Aj Kumar, the “Digital Maestro,” is the founder of The Limitless Company, a smart content creation engine for your brand. AJ and his team are on a mission to help entrepreneurs in the Creator Economy build for-profit human-healing brands.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

Most People Have No Business Starting a Business. Here's What to Consider Before You Become an Entrepreneur

You need to find the right business opportunity at the right time and take the right steps to beat the odds.

Leadership

AI vs. Humanity — Why Humans Will Always Win in Content Creation

With the proliferation and integration of AI across organizations and business units, PR and marketing professionals may be tempted to lean into this new technology more than recommended.

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.

Growing a Business

Who You Hire Matters — Here's How to Form a Team That's Built to Last

Among the many challenges related to managing a small business, hiring a quality team of employees is one of the most important. Check out this list of tips and best practices to find the best people for your business.

Franchise

Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.

Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.

Management

7 Ways You Can Use AI to 10x Your Leadership Skills

While technology can boost individual efficiency and effectiveness, it's essential to balance their use with human intuition and creativity to avoid losing personal connection and to optimize workplace satisfaction.