From the September 2013 issue of Entrepreneur

Ever since Foursquare launched in 2009, marketers have tried to apply "gamification"--the awarding of points and badges to customers--as a way to make using a service, purchasing a product or simply walking through the door seem more fun than it actually is. You know who else uses services, purchases products and walks through doors? You do! Your game is being an entrepreneur. And here are your badges. 

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Entrepreneurship: The Game