CEO, Kind Healthy Snacks
Lubetzky has always been determined to build "not only for profit" businesses, beginning with Peaceworks, a food company he founded in 1994 to foster joint ventures between Arabs and Israelis. That was the forerunner to Kind Healthy Snacks, launched in 2004, which sells minimally processed, gluten-free snack bars and other food products and has a strong philanthropic focus. The 180-person New York City-based operation expects to sell about 200 million units this year.
On staff engagement:
I don't know every one of my team members anymore, so it's important that everyone in the company is a shareholder, from entry level to president, and they understand they're doing this for themselves as well as others. It's important to remind people of the company values, because when those are aligned, you create an atmosphere where everyone is building together. Nothing compares to that.
On personal growth:
You can't get everybody to give the best of themselves unless you understand what drives each individual and what they care about the most. They know I want them to make more money, but the last few years we've been better about finding ways to provide personal growth and holistic fulfillment.