CEO, Artist Growth
In 2010 Urmy started developing the app that would become Artist Growth, which provides a scheduling and data-management platform for independent musicians and managers. Since then, the six-person Nashville, Tenn., technology startup has won over the music industry with partnerships like SoundHealthcare, which helps artists enroll in and understand healthcare plans.
A former touring artist himself, Urmy admits that as a person who values creative passion, having a business once seemed "like Kryptonite." But when his son was born in 2006, he got a day job designing electronic data-capture systems for clinical research projects; back on tour a few years later, he found himself wishing for a similar tool to control and track information.
More than 10,000 artists have signed on to Artist Growth, including marquee acts like Kings of Leon and Ke$ha, and the company has scored enterprise deals with major agencies like Red Light Management and Vector Management.
Motivating an indie artist is really about education. We help them understand that they can achieve their goals if they apply a small set of best practices. We focus on how we understand their desire to be creative and to not be distracted from that, and [at the same time we] convince them that this is the direction the industry is headed, and if they want to keep up, they're going to have to be able to engage with technology.
On any given day I'm dealing with people who have different interests, and it's a challenge to wear all the hats and dive in and out of those conversations, and also manage the team and keep on track and deliver on time. It's difficult keeping up the intensity, but I'm motivated by a mission to build technology that helps stabilize the music industry and make it healthier.