Can you teach entrepreneurship? Bestselling author Eric Ries thinks so. He also thinks that entrepreneurship must be taught to more people if the U.S. is to successfully pivot to a post-manufacturing economy. According to Ries, business has become so efficient at manufacturing that even though it's making more stuff than ever, there are fewer jobs needed to do it. That’s why economic survival lies in our ability to better teach the business of creativity and entrepreneurship.
Ries’s book, The Lean Startup, has climbed to No. 2 on the New York Times bestseller list in its advice and miscellaneous category. In the book, Ries talks about his strategies for running a successful startup, which are based on the '"lean manufacturing" process that originated with Toyota.
In our interview, Ries shares his advice on the metrics that entrepreneurs should really be paying attention to, why he thinks job titles are irrelevant in the startup world and how the lean startup model helped Instagram pivot to its present business model.
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