The In Crowd

1. Echinacea ($310 million)
2. Ginseng ($270 million)
3. Gingko biloba ($240 million)
4. Garlic ($200 million)
5. St. John's wort ($200 million)
Note: This herb's sales grew an astronomical 1,900% from 1995 to 1997.
6. Goldenseal ($150 million)
7. Saw palmetto ($130 million)
8. Aloe ($120 million)
9. Cat's claw ($90 million)
10. Astragalus ($80 million)

Source: Nutrition Business Journal

Contact Sources

American Botanical Council, P.O. Box 144345, Austin, TX 78714-4345, http://www.herbalgram.com

The Female Athlete, (516) 225-5882, fax: (516) 225-5809

Herb Growing and Marketing Network, (717) 393-3295, http://www.herbworld.com

National Association of Professional Organizers, (512) 206-0151, http://www.napo.net

Nike,

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This article was originally published in the January 1999 print edition of Entrepreneur with the headline: The In Crowd.