Need To Know?

For More Information

A new video, called "Guerrilla Marketing in Action," is now available. The 55-minute presentation is done in viewer-friendly magazine format, featuring seven business owners and their marketing stories, as told in the entrepreneurs' own words.

The business owners interviewed offer detailed information about their marketing programs. They discuss many of the 100 guerrilla marketing weapons and show you their marketing materials, which you may be able to utilize in your company's marketing program. Many of the entrepreneurs offer strategies that may help you overcome the challenges you face.

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The late Jay Conrad Levinson is the Father of Guerrilla Marketing. His books have sold more than 21 million copies worldwide, appear in 62 languages, and have become the most powerful brand in the history of marketing. He was the chairman of Guerrilla Marketing International. Learn more at

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This article was originally published in the September 1998 print edition of Entrepreneur with the headline: Need To Know?.

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