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Need To Know?

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A new video, called "Guerrilla Marketing in Action," is now available. The 55-minute presentation is done in viewer-friendly magazine format, featuring seven business owners and their marketing stories, as told in the entrepreneurs' own words.

The business owners interviewed offer detailed information about their marketing programs. They discuss many of the 100 guerrilla marketing weapons and show you their marketing materials, which you may be able to utilize in your company's marketing program. Many of the entrepreneurs offer strategies that may help you overcome the challenges you face.

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Jay Conrad Levinson is the father of Guerrilla Marketing, the bestselling marketing series in history, selling more than 14 million copies worldwide. He is chairman of Guerrilla Marketing International. His latest books include Guerrilla Marketing in 30 Days, 2nd. Edition with Al Lautenslager, Guerrilla Marketing on the Internet with Mitch Meyerson and Mary Eule Scarborough, and Startup Guide to Guerrilla Marketing with Jeannie Levinson.

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the September 1998 print edition of Entrepreneur with the headline: Need To Know?.

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