To help entrepreneurs get up to speed with guerrilla tools, Guerrilla Marketing Associates and Michelson-Carlson Productions recently released "Guerrilla Marketing in Action," the first in a series of videos that show how guerrilla techniques can improve your business. To order a copy of the 55-minute video ($79), write to P.O. Box 1336, Mill Valley, CA 94942, or call (800) 748-6444.
Jay Conrad Levinson is the father of Guerrilla Marketing, the bestselling marketing series in history, selling more than 14 million copies worldwide. He is chairman of Guerrilla Marketing International. His latest books include Guerrilla Marketing in 30 Days, 2nd. Edition with Al Lautenslager, Guerrilla Marketing on the Internet with Mitch Meyerson and Mary Eule Scarborough, and Startup Guide to Guerrilla Marketing with Jeannie Levinson.