Tech Advantage

Ready, Action!

To help entrepreneurs get up to speed with guerrilla tools, Guerrilla Marketing Associates and Michelson-Carlson Productions recently released "Guerrilla Marketing in Action," the first in a series of videos that show how guerrilla techniques can improve your business. To order a copy of the 55-minute video ($79), write to P.O. Box 1336, Mill Valley, CA 94942, or call (800) 748-6444.

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The late Jay Conrad Levinson is the Father of Guerrilla Marketing. His books have sold more than 21 million copies worldwide, appear in 62 languages, and have become the most powerful brand in the history of marketing. He was the chairman of Guerrilla Marketing International. Learn more at

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This article was originally published in the April 1998 print edition of Entrepreneur with the headline: Tech Advantage.

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