Company: New Image Media Inc.
Year Started: 1994
Start-Up Costs: $20,000
1997 Projections: $1.4 million
A passion for fashion-that's the inspiration behind a New York City magazine publishing house, founded by John Pasmore and Eddison Bramble. Pasmore, a magazine publisher, and Bramble, a photographer, combined their talents to launch New Image Media.
Their magazines strive to uncover the chic and the vogue. They've come a long way since their first release, a magazine showcasing the work of professional hair stylists. Today, the partners' smart, glossy mags include Elite Hair and Modern Hair and Style, featuring hairstyles and ethnic beauty supplies, and Oneworld, targeting multicultural Gen Xers with articles on art, music and fashion. In the works: Silhouette, a beauty magazine for black women.
With each publication exceeding 50,000 in circulation and claiming a strong following in Europe, what's most rewarding for these entrepreneurs? "The feeling that you're controlling your own destiny," says Bramble. "You have the ability to create your future."